If you are wondering about the LinkedIn premium cost and lead generation cost, you've come to the right place.
LinkedIn lead generation is the main focus of businesses that are interested and serious about driving consistent sales and reliable revenue. We’ll discuss advanced strategies, types of LinkedIn accounts, how much is LinkedIn premium, and more about the LinkedIn platform.
So, are you ready to take your lead generation strategies to the next level? Keep reading this blog for proven tactics and everything you need to know about LinkedIn.
LinkedIn is the largest professional network to find the right job or internship worldwide. It provides various free and paid options, making it a cost-effective platform for job seekers and recruiters. Your profile includes detailed information about your skills, work experience, education, and recommendations, which helps hiring managers to understand you better.
What Is LinkedIn Lead Generation Strategy?
LinkedIn lead generation strategy is an approach to identifying and connecting with relevant people who have the potential to become clients. LinkedIn is a valuable tool for a business sales team to reach industry leaders directly and network and participate in the professional community.
Is LinkedIn good for lead generation?
LinkedIn is one of the best professional platforms for lead generation. It has over 950 million members worldwide, with 200+ countries users, making it one of the largest networks in the world (LinkedIn, 2024). According to LinkedIn, 80% of b2b leads from social media come from LinkedIn. It is a huge share.
LinkedIn's highly targeted audience, advanced search options, professional content engagement, InMail and direct outreach, and Built-in Lead Generation Forms make it ideal for building high-quality leads. Following the right strategies, you can make it a reliable source of new clients and business growth.
LinkedIn account types
LinkedIn offers nine different account types. The type of account you will use primarily depends on your goal, such as job searching, selling, learning, or just hiring new employees.
- LinkedIn (Basic Account) Free
- LinkedIn Premium Career $29.99 per month
- LinkedIn Premium Business $59.99 per month
- LinkedIn Sales Navigator Core: $99.99/month
- LinkedIn Sales Navigator Advanced: $149.99/month
- LinkedIn Sales Navigator Advanced Plus: Custom pricing
- LinkedIn Recruiter (Lite) at $170 per month,
- LinkedIn Recruiter (Full) $835/month for enterprise-level accounts.
- LinkedIn Learning: $19.99/month
Let's discover how each account type works, what they offer, and LinkedIn premium costs and pricing.
Linked Account Free Vs Paid
A free account is a great choice for beginners. It helps you to grow your network and make connections. A Free account provides access to basic features such as networking, job searching, and basic profile viewing with some limitations.
- A free account is not suitable for recruiters due to its limited searches.
- You can't send messages until you connect with a particular profile.
- You can't see who has visited your profile, and the number of profiles you can view per search is also restricted.
- You have no access to LinkedIn Learning courses.
LinkedIn Premium Cost
A premium or Paid LinkedIn Account provides advanced search insights, networking capabilities, and specialized tools, making it suitable for professionals. Each paid plan has its own features and focuses, allowing users to select according to their distinct needs.
How much is LinkedIn premium
How much is LinkedIn premium depends on your specific premium subscriptions according to your needs and budget. Below is an overview of the paid plans and their monthly costs.
LinkedIn Premium Career - Cost: $29.99 per month
This plan is designed basically for job seekers. It includes:
- LinkedIn InMail (up to 5 messages per month) used them to reach recruiters or hiring CEOs.
- Detailed profile views
- Informed who viewed your profile
- Access to LinkedIn Learning
Premium careers help job seekers to connect with hiring managers.
LinkedIn Premium Business - Cost: $59.99 per month
LinkedIn Premium Business is the right choice for you if you need advanced browsing and business insights. Its plan includes:
- Unlimited browsing with your network
- 15 InMail messages (per month)
- Company information such as analytics, industry trends, and competitor analysis
- Access to LinkedIn Learning
This option is ideal for those interested in business networking. It is more affordable than a sales navigator.
Sales Navigator LinkedIn Core: Cost: $99.99/month
(Optimal for businesses, scaling social selling efforts)
This plan helps sales professionals to boost their lead generation and outreach efforts. Using the sales navigator core improves your sales productivity. It provides:
- Advanced search filters: It allows you to search results based on criteria, including job title, company size, industry, location and more. This helps to identify the most relevant results.
- InMail Credits: You can send direct messages to business owners, CEOs, and HRs with a monthly limit, even if you're not connected to them.
- Allow Lead Tracking: The sales navigator permits you to track the activity of your leads. This information is valuable for building outreach strategies.
Choosing the LinkedIn Sales Navigator Core option rather than others entirely depends on your needs and goals. The only drawback is that it does not allow you to download lead data into a CSV file. You can automate this process by using different tools, such as Expandi.io. However, it is the best choice for sales professionals who heavily rely on LinkedIn for lead generation and relationship building. You need expertise to use this valuable tool because it is important to consider cost and ROI.
Sales Navigator LinkedIn Advanced - Cost: $149.99/month (Sales Navigator Core Upgraded Version)
Sales Navigator Advanced is the upgraded version with advanced features, effective for social selling strategies. You can surely improve your sales performance and business growth by taking advantage of it.
- LinkedIn Teamlink will discover warm introductions within your network to enhance your outreach approaches.
- Smartlinks create personalized sales presentations that help track prospect's interactions and provide valuable information about them.
- Advanced Analytics feature offers deep insights into your sales journey and team performance with advanced reporting and analytics tools.
Sales Navigator Advance can speed up your sales cycle by quickly identifying and engaging with industry leaders. Using this tool effectively, you can increase sales by closing more deals and raising revenue growth.
Sales Navigator LinkedIn Advanced Plus: Custom pricing
(Customizable for larger enterprises)
LinkedIn Sales Navigator Advanced Plus is a highly customizable solution to fulfil the specific needs of larger enterprises. This premium plus plan offers more advanced features and capabilities than the previous account that can significantly increase your sales team productivity. What this plan offers includes:
- Advanced CRM Integration with your CRM to boost your workflow and accuracy.
- Creates customized workflows to automate repetitive tasks.
- Deep insights into sales and team performance with advanced analytics and reporting tools.
The price for this account type is based on your specific need and the size of your corporation. If you want to know about it, you must talk to the LinkedIn sales team directly. Investing intelligently in LinkedIn Sales Navigator Advanced Plus, you can unlock the potential of your business growth and success.
LinkedIn Recruiter (Lite) at $170/month
This tool is particularly designed for the hiring process. It offers various strong features that can help you to find and engage with relevant audiences. Key features included in this plan are:
- Its powerful search tool allows you to filter your search according to criteria such as job title, company size, industry, location, etc.
- InMail credits allow you to send direct messages to potential candidates and start conversations with them.
- Hiring Managers saved previous searches and set alerts to stay updated on new candidates.
Recruiter Lite reduced your time and efforts in hiring new talent through efficient talent sourcing and personalized outreach.
LinkedIn Recruiter (Full) $835/month for enterprise-level accounts.
This premium account has two types: Recruiter Professional Services and Recruiter Corporate. LinkedIn Recruiter is a powerful platform for talent acquisition that helps organizations of all sizes to find and hire top talent.
Features of LinkedIn Recruiter professional are:
- This Recruiter plan allows you to send direct messages to LinkedIn members without connecting with them. Recruiter Professional Services allows up to 100 InMails, while Recruiter Corporate allows 150 InMails in a month.
- The recruiter's advanced algorithm suggests recommendations based on your past activity and preferences. This can help you find potential candidates and expand your network.
- You can send 25 bulk personalized messages at once.
- Integration with applicant tracking system (ATS) with 28+ tools to improve the efficiency of your work.
LinkedIn doesn't provide the exact price for this plan. However, this is suitable for large enterprises with large budgets because research suggests that LinkedIn Recruiter pricing starts at $835/month.
LinkedIn Learning $19.99/month - Worth Investment on your Future
For $19.99 per month, LinkedIn Learning provides access to 21,000+ high-quality learning courses offered by industry leaders.
It is a great option for skill and team growth. Investment in learning contributes to a bright future. LinkedIn learning is for all students, professionals, and those looking to learn something advanced.
LinkedIn premium cost by country
Note that LinkedIn premium pricing may vary according to your specific locations. Choosing the right account type depends on your needs and goals.
Now that you know about LinkedIn account types and LinkedIn premium costs, you are ready to start targeting high-quality leads. Try the Sales Navigator plan if your goal is to find targeted prospects for your business. Let’s discuss all the growth hacks and strategies of LinkedIn Lead Generation. I have personally tried to achieve fruitful results.
LinkedIn Lead Gen advance strategies for 2025
LinkedIn has been recognized as a leading platform for professionals across different individuals, from job seekers to recruiters and large organizations. However, over recent years, LinkedIn has become popular for lead generation, especially in the b2b sector.
This platform serves as the most useful tool for competitive business-to-business lead generation. In the coming years, simply having an active profile on LinkedIn won't be enough to drive results.
So, what steps do we take immediately for successful lead generation in 2025?
Content Personalization
A report from the Content Marketing Institute highlights that Industry leaders predict from their results and proven strategies that personalized quality content will be predominant for lead generation on LinkedIn in 2025. Use LinkedIn's new AI-powered insights to understand audience preferences and create content.
For example, Segmented content, according to your different audience, short videos, and carousel posts for visual content work well to convey your message.Relationship building
Relationship building is one of the most effective ways to generate LinkedIn leads, especially for B2B businesses. Search and connect with relevant people in your field, especially decision-makers like CEOs, managers, and department heads. These individuals often directly benefit from your offering. AI-powered tools assist in outreach efforts. Tools like ChatGPT will create a personalized message that goes beyond first and last names. When sending connection requests, add notes that directly highlight their challenges.
For example, mention specific struggles they might face, such as scaling operations optimizing lead generation efforts. This approach impresses the person when they read your note as it shows you have done your homework.
Besides these efforts, if there is still no response from the prospect, never forget to follow up on the process. Follow up with them through LinkedIn InMails or direct messages with valuable content.
This relationship-building approach with key AI tools helps build trust and credibility with potential leads. This method builds genuine connections over cold selling that aligns with modern sales techniques, resulting in high-quality, long-term leads.
Utilizing LinkedIn events and audio rooms
Create events that address the pain points of your audience or something trending. Use LinkedIn features like Audio rooms, which enable live discussion to reach and interact with more people.
It is a highly effective strategy that can help establish you as a leader and foster your engagement with prospects.
Advanced LinkedIn Ads targeting and retargeting - Account-Based Marketing (ABM)
LinkedIn ads offer advanced options for a refined targeting audience. Altitude Marketing's report on 2025 trends mentions how much Account-based marketing and video content is important today. ABM strategies focus on personalized, high-quality content that engages high-quality accounts.
This strategy works on LinkedIn targeting to reach specific companies or roles within companies.
For retargeting content, there is a simple strategy: find viral posts within your niche with 500+ comments and likes, use the scraper to scrape all the comments data and reach out to those leads. You can also create similar content that your existing audience will enjoy and attract more prospects.
Best LinkedIn Lead Generation tools you need to know for lead generation
Tools will be simplifying the process.
For effective lead generation, combining different tools with different functions will enhance and foster the process, from identifying potential leads to nurturing relationships. You should consider these essential tools:
- Sales navigator LinkedIn is specifically designed for marketers targeting b2b leads. It offers advanced filtering and search options, deep insights into prospect behavior, such as job updates, recommendations, CRM integrations, and the option to save lead lists, making it a highly targeted approach.
- Expandi is a cloud-based, reliable automation tool for LinkedIn that works for you even when you are sleeping. It offers automated customized campaign targeting, message sequencing, and an analytics dashboard to track performance. Exapndi's human-like behavior makes it the preferred choice for avoiding LinkedIn restrictions on automation.
- Leadfeeder's integration with LinkedIn provides data on companies visiting your website and connects that data to your LinkedIn profile. This will help businesses understand visitor behavior and direct outreach to website visitors interested in your business.
- Apollo.io is an ideal choice for companies looking to improve their lead generation strategy. It has a vast contact database with access to over 250 million verified contacts across different industries. This will provide in-depth information for potential leads. Apollo retrieves emails, phone numbers, and other contact information when you visit a user profile on LinkedIn. This will be helpful for creating lead profiles within the LinkedIn b2b lead generation context.
PhantomBuster has scraping and automation capabilities, and HubSpot integrated with LinkedIn allows users to manage nurture leads within HubSpot CRM. Crystal helps to improve engagement, and LinkedIn ads provide access to a large audience of professionals, which are some more useful tools. From automating outreach to personalization and lead tracking these tools provide benefits for LinkedIn lead generation.
What does 1st mean on LinkedIn
1st refers to your first-degree connection to the people you are directly connected with. On LinkedIn, first-degree connections are the people you can directly message without using InMail credits, and they are your close connections in terms of relationships.
There are also connections to 2nd and 3rd-degree on LinkedIn.
2nd degree-connections are people connected to your 1st degree-connections. Similarly, 3rd degree-connections are people connected to your 2nd degree-connection.
This hierarchical structure helps users identify their network reach, making LinkedIn an effective platform for professional relationships and lead generation.
LinkedIn weekly invitation limit
LinkedIn limits weekly invitation requests to connection requests to prevent spam and promote meaningful networking. For regular accounts, users can send up to 100 connection requests weekly. These guidelines make LinkedIn a more effective and credible platform for professional networking.
LinkedIn premium, annual cost
- The annual cost for a premium career is approximately $239.88, billed at $19.99 monthly.
- The annual cost for premium business is around $575.88 (or $47.99 per month).
- The annual LinkedIn sales navigator cost is $959.88.
- The annual cost for Recruiter Lite averages around $1,800 per year.
FAQs
How much does LinkedIn charge as pre-auth for a sales navigator?
LinkedIn generally charges a pre-authorization hold of around $1 to $5 on your credit or debit card when you sign up for a sales navigator trial or premium subscription. This amount can vary depending on your location and LinkedIn policies. You can find more details on the LinkedIn billing section or by contacting customer support.
Why does LinkedIn use Pre-Authorization charges?
Pre-authorization holds are standard practices used to verify users payment details and confirm they have a reliable payment method linked to their account. It helps LinkedIn to confirm that your card is active and valid.
How does the Pre-Authorization charge work?
When you enter your payment details and agree to a free trial or subscription, LinkedIn places a hold on your account for the pre-authorization amount. This is a temporary status that reduces your available balance without actually deducting funds from your account.
If the hold amount does not lift within a few days, contact LinkedIn support or your bank to help.
What is LinkedIn's premium cost in India?
LinkedIn premium in India offers different subscription options according to professionals' needs. A career plan costs around ₹1,029 to ₹1,566 per month. The Premium Business plan costs around ₹1,799 per month. Sales Navigator plan costs ₹2,229 to ₹4,999 per month. The recruiter plan is priced at ₹3,500 to ₹7,999 per month.
LinkedIn premium free one-month trial provides a range of benefits like expanded InMail capabilities, profile visibility and access to LinkedIn learning.
LinkedIn premium cost for students
LinkedIn Premium gives students a unique discount. It's more affordable for academics who want to improve their networking and job hunt. The most popular option for students, LinkedIn Premium Career, frequently offers discounted rates. With this plan, students gain access to five InMail messages each month, insights into who has viewed their profile, LinkedIn Learning courses, and other career-focused resources.
This discount typically offers a 50% reduction compared to the regular cost of LinkedIn Premium Career, which is usually $29.99 per month. In some regions, the monthly student rate may be even lower, depending on promotions or additional discounts.
LinkedIn Premium for students aims to support their early professional development by facilitating connections with hiring managers and offering educational content to build in-demand skills. For details on eligibility or to check if this discount applies in your location, LinkedIn's official support page offers the latest updates on student pricing and promotional offers.
LinkedIn lead generation services
LinkedIn’s professional environment makes it a highly effective platform for B2B companies looking to attract quality leads. Lead generation services provide the expertise and resources needed to develop a consistent, high-impact LinkedIn presence that is optimized for engagement, helping businesses reach and connect with their target audience more effectively.
With LinkedIn lead generation services like Mindustrious, companies can establish themselves as trusted authorities and ensure that they are not only generating leads but also building relationships that are more likely to result in long-term business opportunities.
Want to learn more?
Get a free consultation with a Mindustrious expert on how to make the most of LinkedIn.
